Digital Disruption: Unleashing the Next Wave of Innovation
How to Adopt a Digital Disruptor’s mindset
The disruptor mindset is not the typical unicorns you might think of immediately such as Airbnb, Uber or Slack. Actually, the mindset it takes might mean keeping your team to just 2 people, like what HyperStealth has done with its digital-graphic camouflage business. The creator, Guy, wanted to prove a point that the $9 million in government research to create the trademarked CADPAT design for the Canadian military was a waste. And digital tools allowed him to accomplish the same feat with just twohours and $100 — he called it GUYPAT. Now his designs have turned into more than 4,000,000 uniforms . His team remains to be two people -him plus an admin assistant but he says “its still pretty much just me.”
This, and more stories of a similar vein paint the pages from cover to cover.
Behave like a Digital Disruptor
To behave like a digital disruptor, McQuivey talks about how we must be thinking ahead of the “problem — solution” mindset. Digital allows us to come up with new service and product releases at a fraction of the cost than in previous decades. To be a disruptor — you don’t need venture capital, you can kick off you idea often with just a $100. Disruptors are best able to know what their customers might want because they know their customers. Actually their customers are part of their process. Involving the customer means innovation can be tested, and insights can be learned and directly applied fast.
Along with many other insights, McQuivey outlines the delicate recipe of disruptive behavior.
BONUS: The book is available in Audio version, read by McQuivey himself — a nice bonus to hear the author in his own words.
I read this book because there’s not a lot of books out there that talk about digital disruption. McQuivey comes from a research-data background having been with Forrester for many years. Anyone writing about digital disruption should have a profile that thinks about data. I’ve vowed to read all the books I can find on digital disruption— stay tuned for my reviews of these and more!